Over 42 million insurance consumers have come to our platform looking to buy insurance from an independent agent. Each visitor represents a high-intent opportunity for independent insurance agents, helping them stay competitive in the digital age.
This traffic also serves as a rich source of insights into the evolving preferences and behaviors of insurance consumers. We examined all the consumer requests in 2024 and found some interesting insurance growth trends by percent of all requests being made on the site. Let’s take a look!
Commercial lines growth industries
Businesses of every type come to our platform to find commercial insurance. In 2024, however, we noticed a few industries that had a significant increase in requests over last year.
Commercial lines growth lines of business
Speaking of business insurance, we saw an increase in requests for the following lines of business.
Personal lines growth lines of business
It’s not only businesses who are starting to realize the importance of digital security. We saw a decent jump in the number of requests for personal identity fraud insurance, along with some other interesting increases.
New! Live insurance referral feed
As a provider of insurance referrals for independent insurance agencies, it’s important for us to show agents what types of opportunities they can expect. So we recently created a public live feed of all the insurance referrals available through our platform. These aren’t just any leads—they’re high-intent prospects actively seeking to connect with an agent to discuss their insurance needs right now! If you’ve been considering becoming an Advantage subscriber, this is your chance to see firsthand the quality of referrals you can expect to receive.