When it comes to search engine optimization (SEO), there are a few factors to be considered for the insurance agency seeking an organically higher ranking online. Great SEO relies on keyword research, a library of relevant content pages, the site’s domain authority, and most importantly—backlinks.
But what are backlinks exactly, and why do they matter for your website?
Backlinking: An SEO Must
A relatively simple, though powerful, concept, backlinks refer to links connecting one website to another. Search engines, like Google, Yahoo!, and Bing interpret backlinks as “votes” from other websites dubbing your content as credible and informative. The more votes, aka backlinks, a site has, the more likely it is to organically rank higher on the search engine results page (SERP).
In short, backlinks are one of the many ways search engines determine what content is relevant and valuable and which users that content should be recommended to according to their search queries. A Q&A with Google representatives conducted by Search Engine Land confirms that backlinks are one of the top two ranking factors Google uses to determine a webpage’s value. That said, not just any ol’ backlink is guaranteed to boost your agency’s online ranking. Some backlinks are considered more valuable than others.
For example, since TrustedChoice.com is a qualified online source for insurance, a link to your agency site from TrustedChoice.com has a much higher likelihood of organically boosting your agency’s SEO as opposed to a site with a lower domain authority.
How Much Do Backlinks Cost?
Recent data indicates that the average cost of a quality backlink is approximately $370, with prices typically ranging from $100 to over $1,000, depending on factors such as domain authority, niche, and content quality . In specialized industries, like niche insurance lines, prices can be higher due to limited opportunities and increased competition.
TrustedChoice.com’s backlinks, valued at $350, align with these market rates. Additionally, their Advantage program offers benefits beyond backlinks, including daily site crawling, the ability to define your unique business appetite, and inclusion in the National Independent Agent Directory, enhancing your agency’s online presence.
How Do I Get Backlinks from TrustedChoice.com?
Backlinking is one of the most valuable perks your agency gets with the Advantage subscription. When an agency subscribes to Advantage, a link to their agency site is added to their Advantage profile, allowing them to leverage TrustedChoice.com’s online reputation and domain authority score to their own advantage—no pun intended. With Advantage Profile SEO, the second tier of the Advantage subscription, and up, your agency also receives backlinks to your social media profiles for an even bigger online boost and a higher likelihood of your agency’s profiles appearing on the first page of Google.
See all our Advantage subscriptions, and let us handle backlinking for you. Not sure which subscription is right for your agency? Schedule a walkthrough with a member of our team today!